Scaling with soul

 

Provoking transformation. Making the unseen visible.

The aim of Veralis Group is to be an ecosystem of advisors, operators, investors and founders united by values and ambition. Together, we anticipate the waves of beauty and wellness before they break and back businesses with the vision to thrive for decades, not quarters.

Led by Experience

Vasiliki Petrou is a globally recognised transformational leader in beauty and wellness, with over 30 years of experience.

As former CEO of Unilever Prestige, she created and scaled circa $4 billion retail sales portfolio of global prestige brands including Dermalogica, Murad, Tatcha, Living Proof, Hourglass, K18 and Paula’s Choice. Known as a business innovator, she has consistently anticipated consumer shifts and built category defining legacies.

Now through the recently formed Veralis Group, Vasiliki will bring this experience to a new model of growth – one that combines performance with purpose.

What We Will Do

Partner with exceptional founders at the convergence of beauty, wellness, longevity and diagnostics.

Bring more than capital: we bring strategic and operational expertise, cultural sensitivity, and networks that accelerate growth without compromising originality.

Our Values
Stay True (Authenticity)

Protecting the founder’s soul. We safeguard originality and ensure creativity isn’t lost to short-term gain.

Lift People Up (Empowerment)

Boldly shifting the system to elevate talent that transforms business.

 

See What’s Next (Foresight)

We anticipate change, turning white space into opportunity.

Do the Right Thing (Integrity)

Integrity is not lofty — it’s practical decision-making that builds long-term thriving.

Our Why

People have always described Vasiliki as a strategic futurist: a visionary who sees ahead of the curve and bets on the right choices to create enduring legacies. Her belief is simple: there is always a better way to do business – one that raises the bar of excellence while caring deeply for people and society. She sees a vast white space at the convergence of beauty, wellness, longevity and diagnostics. This is where Veralis Group exists. Veralis brings together intelligence, networks and impact.

Vasiliki’s philosophy was shaped by years of meeting founders who struggled to raise capital from investors that did not understand their industries, their creativity or their culture. As a senior person in the industry, she witnessed wasted opportunities, cookie-cutter integrations, and soul-crushing deals. Veralis exists to change that. We go beyond the P&L, to protect competitive advantage, proprietary knowledge and creativity. We nurture long-term potential and build companies that thrive with integrity.

Performance with passion, audacious humility and an integrated vision guide every decision. We believe in ecosystems where everyone wins – never in win lose deals.

For Founders

If you have a growth business in beauty, wellness, longevity or diagnostics, Veralis Group brings more than expertise.  We bring foresight, networks, and values that protect what makes your company unique – while scaling it globally.

For The Future

We aim to connect private wealth and family offices with businesses poised to transform the beauty and wellness industries.  Veralis Group would be a trusted partner, aligning growth with integrity and impact.

“We are in a new age of human longevity in which we need to create a culture of beauty, wellness and consumer health, with business models and breakthrough technologies that grow the category in ways that haven’t been done before.”

– Vasiliki Petrou

Email

vasiliki@veralisgroup.com

Veralis Group Ltd

Company number 16188939